The best social media marketing tools of 2022

It’s no secret that there are great social media management tools out there, but today, we get to analyze the best of the best according to customers. Note that these are not arranged in order of their ranking by customers. So if you’re looking for a social media management tool for yourself or for your business, you are bound to find a good one from the list. First up, we’re starting with:

1. falcon.io –
the platform for every kind of social media marketer

1. Falcon.io -The platform for every kind of social media marketer

Falcon.io combines everything a social media marketer would require on only one platform: social media management, engagement, and analytics, customer experience management, and DIY landing page builder.

Includes a 14 day trial and a demo.

2. Sprinklr- Reach, engage, and listen to customers – at scale

Description – Sprinkler Social Cloud  helps enterprises connect and serve their customers across any channel on any required scale. It enables teams in enterprises to collaborate effectively and to reach, listen, and engage their customers on more than 25 social channels.

eclincher – The best Social Media platform you’ll ever need

3. eClincher – The best Social Media platform you’ll ever need

Prices: $49, $99, $199 per month, and enterprise pricing (with a 14-day free trial)

Description:  eClincher allows you to schedule and publish posts, respond to social messages, and analyze your social media performance.

Unique value: What makes eClincher different from other tools is that it enables you to auto-post with smart queues and RSS feeds, has a media library for your images, and lets you search for social media influencers.

4. NUVI – Upgrade your social experience

NUVI provides real-time data visualization and social media insights to help social media managers and marketers make decisions on their social media strategy. It also provides tools to publish and engage clients on social media efficiently.

tailwind-Smarter visual marketing

5. Tailwind-Smarter visual marketing

Prices: Free trial with limited features, $9.99, $799.99 per month, and enterprise pricing

Description: Tailwind is a social media management tool for Pinterest and Instagram. It enables you to schedule posts, monitor conversations, and measure results, Tailwind also provides recommendations for improving your Pinterest and Instagram performance.

Unique value: It provides a range of features that are specific to these visual platforms, such as Pinterest content promotion and Instagram UGC content management.

post Planner- Smarter social media management

6. Post Planner- Smarter social media management

Prices: $3, $11, $24, $59, $129, $299 per month, and enterprise pricing

Description: Post Planner helps social media marketers with three key jobs: find high-quality content, plan the perfect publishing calendar, and post consistently. It curates and rates content suggestions and allows you to create a content-type-based schedule.

Unique value: With its Find tool, Post Planner makes it super easy to find content that has proven to engage people.

Also, you can select the content type for each time slot and Post Planner will fill the slots with your chosen content accordingly. (You can also schedule posts outside of this plan.)

hootsuite – Do more on social in less time

7. Hootsuite – Do more on social in less time

Prices- Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)

Description- Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies. This all-in-one platform allows you to curate and schedule content, measure your social ROI, run social media ads, and more.

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Unique value- Ability to schedule posts that get a lot of views when people are logging in. Very easy to use.

meetEdgar – the unique social media scheduler

8. MeetEdgar – the unique social media scheduler

Prices: $19, $49

Description: allows you to schedule and publish posts, respond to social messages, and analyze your social media performance.

Unique value: Plans are designed for freelancers, side hustlers, and small businesses –not large businesses and corporations.

zoho Social – easiest way to manage your brand on social media

9. Zoho Social – easiest way to manage your brand on social media

Price: Ksh.800. Ksh.2000. Ksh.3000

Description: Allows you to curate and schedule content, measure your social ROI, run social media ads, and more.

Unique value: With Zoho Social, you can manage and collaborate with your team to create your social media posts, content, events, and tasks.

loomly – Your one stop marketing team

10. Loomly – Your one stop marketing team

Price: $26, $59, $129, $269

Description: With Loomly, you can manage all your social media content — organic posts & ads — from one platform. Plus, you get notified every time someone in your team updates or comments on a piece of content, with email, push, Slack, and Microsoft Teams notifications.

11. Content Studio – Streamline your social media and content marketing

Price: 14 days free trial, $49 $99 $199 $299

Description: Content Studio helps social media managers manage multiple social media accounts from a single location. It also provides users with a built-in composer that enables them to create custom content for their social media pages.

sendible – More supported integrations than any other social media tool

12. Sendible – More supported integrations than any other social media tool

Prices – $29, $99, $199, $299 per month, and enterprise pricing (with a 30-day free trial)

Description: Sendible is a social media management tool built specifically for agencies with several clients. It allows companies to customize their dashboard according to their branding to attract new clients.

Unique value: Sendible has some impressive integrations such as the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those who want to save time on repetitive tasks.

buffer – share your story

13. Buffer – share your story

Prices: Forever free plan, $5, $10, add $10 per month per social channel connected (with a 14-day free trial).

Description: Buffer is an intuitive, streamlined social media management platform used by small businesses and individuals to help drive meaningful engagement and results on social media. It contains various tools effective for publishingengagementanalyticssimple landing pages, and team collaboration.

Unique value: Intuitive tools, friendly and timely customer support is and helpful content is.

social Pilot – social media marketing goals at unbelievable pricing.

14. Social Pilot – social media marketing goals at unbelievable pricing.

Prices: $10, $24, $40, $80 per month, and enterprise pricing (with a 14-day free trial)

Description: Social media management tool that fits functions such as scheduling and analytics but not monitoring, into a simple dashboard and offers it at very affordable prices. Contains a client management feature.

Unique value: Social Pilot curates and suggests content from several industries (such as tech, education, and health and fitness), which is great if you want to find relevant content easily.

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15. Agora Pulse – Take control of your social media

Free, $79 per month, $159 per month, plus enterprise options

Description: Agora Pulse is an all-in-one social media platform with scheduling, responding, and reporting features.

Unique value: Unlike the rest, Agora Pulse has several unique features such as competitor analysis and Facebook contest apps at a very affordable price point.

sprout social – the most robust and cohesive social media business solution, built to scale

16. Sprout social – the most robust and cohesive social media business solution, built to scale

Prices- $99, $149, and $249 per user per month (with a 30-day free trial)

Description: Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.

Sprout Social is one of the few social media management tools that provides customer relationship management features.

Unique value: Sprout Social has amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.

CoSchedule – organize all of your marketing from one place 

17. CoSchedule – organize all of your marketing from one place 

Prices: Starting at $0 – 20, $40, $60, $210, $300, $1,200 per month (with a 14-day free trial)

Description: With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks.

Unique value: CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place.

Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts.

salesforce Social Studio- Your all-in-one social media marketing platform

18. Salesforce Social Studio- Your all-in-one social media marketing platform

Salesforce provides probably the most comprehensive set of products for enterprises. Its Social Studio, a part of its Marketing Cloud platform, can help you strengthen your customer relationships by aligning your marketing, customer service, and sales efforts on social media.

mavSocial – simplify your social engagement

19. MavSocial – simplify your social engagement

Prices: Free, $19, $78, $199, $499 per month (with 7-day free trial)

Description: MavSocial is a social media management tool with a focus on visual content. One can also manage their Facebook ads with MavSocial.

Unique value: On top of the common features (such as scheduling, monitoring, and reporting), MavSocial has a digital library where you can manage, use, and edit your multimedia for your social media posts and a search engine where you can browse through millions of stock photos.

If you wish, MavSocial can also help you repeat your social media posts for a specified duration.

crowdfire – the only social media manager you’ll ever need

20. Crowdfire – the only social media manager you’ll ever need

Price: Free

Description: Crowdfire enables scheduling content, it also allows you to manage your Twitter account and suggests articles for sharing.

Unique value: Crowdfire stands out from most social media management tools in that it lets you connect your blogs, YouTube channel, and online shops and will create social media posts for every update you have on your sites.

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socialBee – More leads, less effort

21. SocialBee – More leads, less effort

Prices: $19/ $39/ $79 per month (with a 14-day free trial)

Description: SocialBee is a social media management tool that aims to bring you more leads with less effort. Its core functionalities allow its users to add, organize, and share content across several social channels from one place: Facebook (Pages, Profiles, Groups), Twitter (Profiles), LinkedIn (Profiles, Pages), Pinterest (Boards), Instagram (Profiles), and even on Google My Business. And it even integrates with Buffer.

Unique value: With SocialBee, you can recycle evergreen content while keeping it fresh by using post variations. You can use SocialBee to posts consistently, while having an overall balanced mix of content in each category. More than that, the quality of support and is another valued asset of SocialBee.

22. Khoros (spredfast) -The platform for enterprise social

Spredfast is a social media software that is used by social media managers to collaborate with their team to create social media posts, content, events, and tasks.

It is used by some of the world’s biggest companies, such as Patagonia, LinkedIn, and Johnson & Johnson, to handle all aspects of their social media management.

likeable Hub-Easy & effective social media for your business

23. Likeable Hub-Easy & effective social media for your business

Starting at $299 per month, Likeable Hub provides you with thousands of content ideas, helps you generate referrals and leads, allows you to amplify your social media reach, and more.

hootsuite – Do more on social in less time

24. Hootsuite – Do more on social in less time

Prices- Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)

Description- Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies. It is an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.

Unique value- Ability to schedule posts that get a lot of views when people are logging in. Very easy to use. Enables subscribers to check back on posts already done and see how many interactions they’ve had.

oktopost -Social media management platform for B2B enterprise

25. Oktopost -Social media management platform for B2B enterprise

Oktopost is a social media management platform catered for B2B marketers who want to generate leads through social media and quantify the business value of their social media efforts. From social media management to promotion to employee advocacy, Oktopost has all the tools most B2B marketers would want.

Well there you have it folks! Hope this list helps you in your search for the best social media management tool that will cater for your needs.

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