As a small business owner, you’re always looking for ways to get ahead of the competition. One way to do that is to make use of all the resources available to you – including those from Google.
Google is more than just a search engine. The tech giant also offers various resources for small businesses, many of which are often overlooked.
While most people are familiar with the big ones like Google Search and Gmail, there are actually a ton of other Google resources that can be extremely helpful for small business owners.
From marketing tools to productivity apps, Google has something to offer every business owner. Here are five of the most underrated Google resources for small businesses:
Google Business Profile
If you haven’t already claimed your Google Business Profile, what are you waiting for?
Google Business Profile, formerly known as Google My Business, is a free tool that allows businesses to manage their online presence on Google Search and Maps.
Claiming and verifying your business on Google My Business is essential if you want it to be listed on Google and be visible online.
You can use Google Business Profile in the following ways;
- Update business information: Use it to update your business information, including business name, address, contact info, hours of operation, and websites. An up-to-date Business Profile gives your business a unique appeal to prospective customers. It also improves your ranks as Google tends to businesses that have proved to be existent higher than phantom blogs with no proof of location.
- Add attributes: Add extra information about your business, such as whether it’s women-owned or offers free Wi-Fi.
- Upload photos and videos: Share photos of your business, products, or services. Photos are great marketing tools for local businesses. Choose great photos, clear, and make your Google Business Profile share a promise with your prospects. Videos too make for an exceptional first impression and allow you an opportunity to unpack the value you give in one short video.
- Build business-customer trust: Manage your customer reviews and respond to feedback. The reviews and feedback help you interact with your customers, improve your business reputation, and search visibility.
- Get insights: Get insights into how customers are finding and interacting with your business online. You get to see how your customers interact with your Business Profile by tracking clicks, calls, reservations, and follows.
- Create and manage posts: To promote special offers or events, or share blog content with customers. This helps you keep up with your promotion schedules.
Google Business Profile Marketing Kit
Once you’ve claimed your Google Business Profile, be sure to take advantage of the Marketing Kit. The Marketing Kit is a free toolkit that helps businesses promote their Google Business Profile.
The kit includes templates for print and digital ads, social media posts, and email marketing. These templates help you keep brand consistency as they are branded with your business logo and colors. It also includes tips on how to get started with a Google Business Profile and how to encourage customers to leave reviews.
You can use Google Business Profile in the following ways;
- Create customized posts: The kit allows you to create customized posters, stickers, and signs to show your customers what makes your business unique. You may personalize the colors and design of your marketing material to fit your company’s needs. This way, they can learn about all the great things you have to offer them.
- Create printable posters: Google Business Profile Marketing Kit allows in-store kit download. After the download, you get print-ready posters and signs, as well as stickers to start your marketing campaigns.
- Update your customers: The kit allows you to create bespoke posters and social media posts on your Google Business Profile. This way, you keep your customers informed by sharing the highlights and updates about your company for free.
Google Primer is a free mobile app that offers bite-sized business lessons on a variety of topics, from digital marketing to sales to financial literacy.
The app is designed for busy business owners who want to learn new skills but don’t have the time for traditional business courses. Each lesson is between 5 and 10 minutes long and can be completed at your own pace.
Whether you want to learn about search engine optimization or pay-per-click advertising, there’s a lesson for you.
Since the lessons are only a few minutes long, you can easily fit them into your busy schedule. It is arguably the easiest and fastest way to acquire digital marketing and business skills.
Primer provides lessons in three modules:
- Business and operations: From establishing your company to management, customer service, selling, and startup methods, the app makes business planning and financial literacy appear simple.
- Brand and identity: You will also find lessons on how to develop your brand identity, communicate with customers, elevate user experience, and protect your intellectual property.
- Marketing and Measurement: Primer provides you with all the information you’ll need to set up a successful digital marketing strategy and grow your audience. It teaches you how to use internet marketing, including Google Ads, tapping into your consumer’s emotions, SMS and email marketing, and other strategies.
If you’re looking for business resources, look no further than Google’s Library. The Library is a collection of free online resources that businesses can use to learn new skills or improve existing ones. There are courses on everything from setting up an online store to sales and marketing.
Some of the resources found in Google’s Library include:
- Developing a website: The Library walks you through creating a website, setting it up in Google, and gives tips on boosting your products on the website.
- How to appeal to consumers: You will find tips on how to understand what consumers want and how to appeal to them by taking advantage of their reviews, free marketing materials, and posters.
- Understanding SEO: The Library provides an SEO course that covers the basics of how to improve your website ranking, including optimizing your site for specific keywords.
- Gaining insights: You can use the Library to improve your understanding of customers and figure out what they care about most.
- Creating a compelling online store: The course provides tips on how to create an online store that is appealing to customers and easy to navigate.
- Digital marketing: The Library offers a course on digital marketing that covers topics such as email marketing, Google Ads, and how to Ads measure performance.
Google’s Marketing Platform
Google Marketing platform is a suite of tools that help businesses plan, execute, and measure their digital marketing campaigns. The platform offers both small business-size and enterprise-level solutions.
The platform provides easy-to-use analytics and optimization tools for small businesses. Some of these tools include;
- Data Studio: Data Studio is a reporting tool that allows businesses to visualize their data and create custom reports.
- Google Analytics: Google Analytics is a free tool that helps businesses track their website traffic and understand their customers’ behavior. This way, you can know how to improve your services and customer experience.
- Google Optimize: This optimization tool helps businesses test different versions of their website to see what works best for their audience.
- Surveys: The platform allows businesses to create surveys to collect customer feedback. You can utilize the feedback to improve your products and services.
- Tag Manager: Tag Manager helps businesses manage their website tags, including analytics and marketing tags.
Google offers a wealth of resources for small businesses, many of which are often overlooked. From marketing tools to productivity apps, there’s something for every business owner.
In addition, these tools are designed to work together. Thus, you can seamlessly access data from multiple products in order to improve customer experiences and grow your business in the process. By taking advantage of these underrated resources, you can help your small business succeed.
Do you have a favorite Google resource for small businesses? Share it with us in the comments below!