It is easier to lose focus or get bored when listening to audio or reading long texts than watching video clips. It is reported that YouTube, one of the most popular video streaming platforms, gets over 500 hours of video content every minute. Users spend over a billion hours daily watching YouTube videos.
Starting your podcast on YouTube can help optimize your audience reach and loyalty, especially if you do it well. Most people look for new content on YouTube daily, and your YouTube podcast may be what they need.
Why You Need a YouTube Podcast
While starting a conventional podcast may be generally cost-friendly, they are tricky to find. YouTube, on the other hand, takes and responds to queries like a search engine.
Your YouTube podcast will likely appear on the radar of a larger audience than before. Thus, you can publish your podcast on various platforms including Instagram and YouTube. It gives you an unrivaled degree of distribution and reach.
If you are just starting out, YouTube is beginner-friendly due to its simplicity. It provides tutorials to help you set up and has an easy-to-use interface. Also, as earlier stated, the video clips are more engaging compared to audios.
Consequently, YouTube takes the trophy home when it comes to monetization. Your podcast on YouTube will likely give returns that you would otherwise have struggled to get.
YouTube’s monetization structure allows you to earn based on view hours, ads, and page subscribers. Otherwise, if you want to make money from your podcast, you will need to charge your subscribers a subscription fee on services like Spotify and Apple services.
How to Start a Podcast on YouTube
First, you need to understand what it means to have a podcast on YouTube. YouTube is not a podcast hosting platform, so upload your episodes to a podcast hosting platform and distribute it from there.
If you post your podcast to YouTube without uploading it to a podcast hosting site, it will be a YouTube channel, not a podcast. Some popular podcasting sites are Captivate, Podbean, Anchor.fm, Simplecast, etc.
However, you cannot have your podcast on YouTube without video. This is because YouTube only allows uploads in video format. It means that your podcast should contain a video element before uploading it to YouTube.
If you have MP3 files, you must convert them to MP4 files. You can upload a static image with audio playing in the background.
Here’s how to make a podcast on YouTube:
- Set Up the Equipment and Software: Some equipment you need to start a podcast include a microphone, headphones, mic wind guard, and video conference software. Because many people go to YouTube for video content, a video podcast will be more impactful. Additional equipment you can add in your arsenal for a video podcast on YouTube are:
- Video camera(s)
- Digital recorder
- Recording software
- Surge protector
The setup of your podcast studio will depend on the amount of space and the way you want it to appear.
When setting up the cameras, consider the lighting in the room. You could cover the windows if they add too much light, which could imbalance the video quality.
The recording and editing software you choose will determine the quality of your podcast. Search the internet for reliable and easy-to-use podcasting software before purchasing specific software.
- Record the Podcast: Anything uploaded to YouTube should have visual content. You decide whether to record and upload an audio podcast with images laid on top, or do a video podcast.
- Recording an Audio Podcast: Many people who listen to podcasts do it passively because most podcasts are in audio format. You can record your audio and save it as a .mp3 file, then convert it to .mp4 before uploading.
You can use services like Canva to add the background image before uploading your podcast to YouTube. The background image can include the name and picture of the host (and guest), the podcast’s name, and the logo.
- Recording a Video Podcast: If possible, record a video podcast using your laptop’s built-in webcam and microphone. You can also opt for external cameras and microphones. The camera doesn’t have to be expensive – you can even use your smartphone to record the podcast.
When setting up your cameras, ensure that the background does not have anything that will distract your viewers’ attention. Something like a colorful lamp can distract your viewers. For video stability, you can mount the cameras on a tripod.
- Edit the Podcast: After recording the podcast, you need to prepare it for publishing. The post-production stage involves adding graphics that can increase your audience’s engagement, cutting out some parts, etc.
If you won’t upload the entire episode as one file, you can divide it into micro-videos. More people can watch shorter videos to the end compared to one long video.
A well-edited podcast video can help keep your audience engaged. You can also brand and customize the content to your liking. You can find a lot of excellent editing software like Adobe Audition, Reaper, etc.
Likewise, you can also use software like Riverside, which allows you to record your podcast and edit it once you finish.
If you run an interview podcast and talk to different people at different times, a video editing tool can help you combine the clips. The content will be more engaging because different people can give their different views on a specific topic.
- Upload the Podcast to YouTube: If you have a Google account, you can set up your YouTube account using the same username and password.
Go to account settings and select “Create a channel,” then fill in the required information. Once you fill in all the information, your account will be ready, and you can upload content.
Click on the ‘Upload” option on your YouTube account’s homepage to start uploading your videos. Some podcast hosting platforms can sync your podcasts directly to YouTube, but they’ll only add a static image.
Remember that YouTube is a search engine, so video optimization is necessary. To optimize the video podcast, consider:
- Adding a short, captivating title (70 characters at most)
- Adding a thumbnail (make it attention-grabbing)
- Writing a video description, including relevant hashtags
- Researching keywords for similar content and include them in the description and title
Live Streaming Your YouTube Podcast
Live-streaming a podcast is a way to increase interaction and get additional feedback from your listeners. You can conduct mini-interviews, hold Q&A sessions, or ask your viewers for contributions to a controversial topic.
An increase in engagement can make your podcast video rank higher, and YouTube will show your podcast to more people.
Best Practices for a YouTube Podcast
You want your YouTube podcast to grow, for your content to reach a wider audience. Thus, you need to interact with your audience and answer any questions they might have. How do you increase the chances of getting an interactive audience? Here are some best practices for podcasting on YouTube:
- Arrange the videos in the correct order. If your podcast episodes are narrative-driven, post the older videos before posting newer episodes. If the podcast focuses on topical issues, it’s better to post newer videos first.
- Make the description as comprehensive as possible. It should be easy to understand so that newer viewers can identify what your podcast talks about.
- Create short clips and post them as YouTube Reels. People’s attention span is short unless your content speaks about something that directly affects them. Short clips can go viral and increase traffic to your YouTube podcast.
- Create a playlist containing all the episodes. Group your episodes into separate playlists, especially if your podcast covers different topics. When creating a playlist, it should have the same title as your podcast or subject. It will make it easier for people to find you on other platforms.
Some practices to avoid include:
- Don’t ignore the description box – YouTube is a search engine, and the description you provide can boost your SEO. Observe the SEO best practices when writing podcast descriptions.
- Wordy descriptions for your playlists – keep the descriptions concise. Include keywords you want to rank for.
Podcasting on YouTube can get you a wider audience, as YouTube is the second-largest search engine globally. You can also monetize your content to get paid from ads and affiliate marketing. The incorporation of video in your podcast can also help to increase engagement – people are more attracted to visual content.